The Institutional Cruise Committee, made up of representatives from the Costa Daurada’s tourism institutions and businesses, met this Thursday 11 July at 10 am in Refugi 1 on the Port of Tarragona’s Costa Wharf. Among the senior representatives present were politicians and specialists from Tarragona city council; Montse Caelles, Reus town councillor; Marta Farrero, manager of the Costa Daurada Tourism Board; Salvador Anton, director of Eurocat; Laura Roigé, president of the Tarragona Chamber of Commerce; Eduard Farriol, president of the Tarragona Hospitality Industry and Tourism Business Association (FEHT) and Fernando Aldecoa, director of PortAventura.
The Committee meets every three months and this meeting was taken advantage of to present the new members resulting from the most recent municipal elections on 26 May, among them the new mayor of Tarragona, Pau Ricomà, and the Tarragona City Councillors for Tourism, Laura Castel, and Commerce, María José López i García.
The working session reviewed the most recent marketing actions undertaken to promote Tarragona Cruise Port Costa Daurada, including those in the United States (Seatrade, Miami) and Germany (Seatrade Europe, Hamburg), as well as the results of the fam trip organised with a group of 36 travel agents as part of the joint promotion plan with Costa Cruceros. This marketing action was carried out on 5, 6 and 7 July and consisted of the presentation of diverse tourist attractions in the region, including Poblet Monastery, the Gaudí Centre and Pere Mata Institute in Reus, PortAventura and Roman Tarragona.
The meeting was also used to present the Tarragona Cruise Port Welcome Centre in Refugi 1 on the Costa Wharf. This new 1,300-square-metre reception area was opened in May and is used to manage the disembarkation and embarkation of the 27,000 cruise passengers who end or begin their voyage in the city, part of the total 110,000 tourists arriving in Tarragona by sea this year.
Finally, those responsible for running Tarragona Cruise Port took advantage of this meeting to announce that the Port of Tarragona will host the MedCruise Assembly in the spring of 2021. This important six-monthly meeting of the Association of Mediterranean Cruise Ports usually brings together more than 150 representatives from the sector, including association members, ship operator executives, professionals and representatives from the international media.
The association’s most recent meeting was held at the end of 2018 in Ege Port Kuşadası (Turkey). It dealt with the latest advances in the cruise sector and the current state of the industry, as well as the implications and future prospects for cruises on the Mediterranean and adjacent seas.